We help you transform complex learning goals into media concepts that land saving you time, money and stress.
What is concept development?
Concept development is the smart, strategic stage where ideas and purpose take shape.
Before cameras roll, we work with you to define the look, feel, tone and learning impact of your project. For forward-thinking educators, this upfront investment saves time, money and stress later.
From scripting and video to animation and songs, we’ll guide you toward the most effective, budget-friendly creative solutions – always with your learning goals at the centre.
Available as a standalone service or as part of our full production offer, concept development helps you move beyond “what we’ve always done” to bring clarity and creative possibility to your brief.
“If I had an hour to solve a problem, I'd spend 55 minutes thinking about the problem and five minutes thinking about solutions.”
- Albert Einstein
Why it matters
Aligns creative vision with learning outcomes
Saves time and budget by getting it right early
Reduces revisions and last-minute compromises
Maximises project success and competitive edge
Builds stakeholder and project team confidence
Our concept development service:
Who it’s for
Our concept development service is ideal if you are:
A publisher or EdTech startup creating digital learning experiences
A learning-first brand creating a video-rich marketing campaign
A corporate training team looking to modernise your learning media
A charity or non-profit needing to engage audiences on complex issues
Anyone wanting to bring clarity, creativity and educational value to their offering.
Got a learning-first project you’d like to discuss?
Email us
How it works
Concept development is best addressed at the development phase. This is how we turn ideas into market-ready products:
Don’t take our word for it…
Oxford University Press | Open Up
“I was lucky enough to work with Creative Listening in the inception stage of Open Up. I asked them to join the team because, as well as feeling confident that their songs and videos would be amazing, I thought they would bring a creative spark to the ideas stage and I was right.
Many of the ideas from that first session shaped the whole concept of the course that became Open Up.”
Becky Jones | Portfolio Product Manager
Open Up is the most successful primary course in Oxford University Press’s history, outperforming expectations and reinforcing market profile globally. The course has an 88% market satisfaction rating –higher than any other previous product in the market.
