Our learning principles
We believe that when learning is intentionally designed, great things can happen.
As a learning-first agency we are constantly curious and strive to keep evolving. We tell stories and deliver projects that ensure audiences feel seen and heard.
Overview
Practise
We strive to ensure that these ambitions are qualified and guided by the latest research, expertise and collaboration. With our ears to the ground, our focus remains on living out these principles in everything we do from concept to delivery and beyond.
Impact
We have the responsibility of crafting diverse, inclusive and equitable content experiences that inspire change through learning. Our work changes perspectives and plays a role in creating a better, fairer and kinder world.
'People will forget what you said, people will forget what you did, but they will never forget how you made them feel' - Maya Angelou
Research demonstrates that emotion has a powerful influence on learning. This is why eliciting emotion sits at the heart of our content experiences, enabling us to create content that connects and endures.
Overview
We are committed to creating content experiences that connect emotionally. We do this by remaining acutely attuned to the needs of our audience, developing the very best emotional journeys (for our audience to go on) with the intention of creating a lasting impact.
Practise
Education is more than a purely cognitive process. We invest emotions and feelings into our learning-first content to promote engagement, motivation and student success.
Impact
Learning is multifaceted and how we design and deliver our media to support learning outcomes requires a rigorous and considered approach. We go further to ensure that the content we develop is supported by the latest research and insight, remains relevant and ultimately engaging in the modern world.
Overview
Pushing beyond tried and tested methods, we absorb cultural, media and educational trends, technologies and behaviours. We apply this knowledge to deliver content experiences through film, animation and sound that enable us stand out from the crowd.
Practise
We create media that lives and breathes in harmony with the learning outcomes of any content experience. When we take learning to this new level, we take engagement and motivation to a new level with us. As we raise the bar, we encourage a culture of curiosity and creativity, inspiring the people of tomorrow’s world to learn better and be better.
