Luke Vyner Luke Vyner

Staying in tune with our children’s changing musical tastes

With a smorgasbord of music to pick and choose from in today’s era of music streaming, it can be argued that children are acquiring musical tastes faster than any generation before them. Our Creative Director, Luke, reflects on what this means for our educational children’s songs.

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Jackaby Barsby Jackaby Barsby

Why does Pride still matter in 2024?

For Pride month we’ve taken a look at some of the reasons why Pride is still important in 2024 and looked at ways that we can improve diversity and inclusion at Creative Listening.

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James Vyner James Vyner

Why video scriptwriters need to understand production

A video script is the blueprint for a video production. As is obvious, it outlines the story, the characters, the dialogue, and the action. But what isn’t so clear is how a well engineered script takes into account all of the important production parameters.

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James Vyner James Vyner

How post production works

Here are some broad guidelines that we follow at Creative Listening to ensure that everyone involved in the project understands and follows the process so that we end up with happy post editors and a happy client :)

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James Vyner James Vyner

Great casting - why is it so important?

Casting is one of the most important aspects of a video production. The right cast makes all the difference, helping to bring the story to life and truly engages your audience.

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James Vyner James Vyner

Have your kids taken over your Spotify account?

When our students are surrounded by such eclectic and sophisticated music in the real world, then we need to ensure that we’re meeting their needs through their educational music. This music has to be broad, it has to be well written and well produced. It has to be diverse. It has to engage and excite. It has to not patronise the listener. It has to sound current and relevant. It has to sound great.

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James Vyner James Vyner

Tips on how to write a video brief

Start by defining your goals. What do you hope to achieve with your video? Do you want to educate your audience about a particular topic, persuade them to take action, or simply entertain them?

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James Vyner James Vyner

Ideation: ideas for new video content in ELT

Coming up with great ideas for ELT courses is an exciting and creative process. However, sometimes the ideas come quickly and sometimes it takes time and effort to find the right approach…

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James Vyner James Vyner

ME versus AI!

So I wondered how AI would match up when pitched against ME (ELT production specialist) to write a short blog entitled: “Why is getting the right cast for an English Language Teaching drama series so important?”

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