With a smorgasbord of music to pick and choose from in today’s era of music streaming, it can be argued that children are acquiring musical tastes faster than any generation before them. Our Creative Director, Luke, reflects on what this means for our educational children’s songs.

When our students are surrounded by such eclectic and sophisticated music in the real world, then we need to ensure that we’re meeting their needs through their educational music. This music has to be broad, it has to be well written and well produced. It has to be diverse. It has to engage and excite. It has to not patronise the listener. It has to sound current and relevant. It has to sound great.