Case study:

Oxford University Press

Little Blue Dot

Overview

Creative strategy | Scriptwriting | Film production | Animation | Sound design | Social

Global product marketing campaign

Little Blue Dot is an innovative, three-level course for very young learners.

Through its unique learning with concepts methodology, it explores big ideas to develop language, communication and cognitive skills.

Brief

We were approached by the OUP marketing team to conceive and create a range of assets that would promote their new primary course.

  • Hero feature film

  • Footage-led product demo

  • Animation product demo

  • 2 x dynamic explainer videos

  • Large selection of social content

The Films

The Challenge

Little Blue Dot introduced a new concept-based teaching methodology.

The key to its success was not only to create awareness and increase adoption but also to help ministries, schools and teachers better understand the methodology involved.

The films were designed to convey the impactful tagline, “Creating tomorrow’s changemakers!”

Outcome

OUP exceeded their initial campaign targets in the first month, due to its successful reception at the online teaching conference. Their final download numbers were 140% above target.

This was achieved due to the success of the video ads as well as the high impact drone footage that really engaged the attention of the audience. Their meta-ads yielded a click-through rate above the average and made more impressions than had been expected.

All delivered at a lower cost than their previous campaign!

During pre-production, they really do listen, and their creativity has helped shape our ideas and objectives into fully-formed storyboards.

They recently displayed impressive organisation and adaptability while shooting two films for us in time-limited, chaotic conditions.

We also appreciate how they allow us to be hands-on, working closely together during post-production to address the comments and concerns of internal stakeholders.

Steph Silva, Assistant Marketing Manager

Oxford University Press

Creative Listening were great with the initial storyboarding, filming and editing allowing us to end up with some fantastic videos for our campaign.

Jo Mackie, Senior Marketing Manager

Oxford University Press