Our Services:
Concept Development
What is Concept Development?
How we design and deliver our media to support learning outcomes requires a rigorous and considered approach.
Concept development means adopting a strategic and intelligent approach to developing your learning project.
Whether you’re looking to produce video, animation or songs – or all of the above – our expert knowledge and guidance will help guide you towards the best, most effective and budget-friendly creative solutions. All with a laser-sharp focus on making sure you land your learning goals.
Our process
This is how we turn ideas into market-ready products:
The Value of Concept Development
1. Maximise budget, avoid waste
By identifying the right goals early and helping you to clarify crystal clear objectives, you avoid costly missteps, rewrites, or abandoned production.
2. Maximise project success
With our experience of managing hundreds of successful briefs, we know what works (and what doesn’t).
Our process gives your project the strongest possible foundation, improving your chances of exceeding expectations.
3. Expert knowledge, competitive edge
Our unique blend of expertise across publishing, education, and media means we understand diverse demands. This cross-sector insight translates into smarter solutions and a sharper market position for you.
4. Creative insight, innovative solutions
We bring together creative ideation and production know-how. From concept to workflow, we design ideas that are not only original but also practical — optimised for budgets, timelines, and the tools available today and tomorrow.
The Challenge
Little Blue Dot introduced a new concept-based teaching methodology.
The key to its success was not only to create awareness and increase adoption but also to help ministries, schools and teachers better understand the methodology involved.
The films were designed to convey the impactful tagline, “Creating tomorrow’s changemakers!”
Outcome
OUP exceeded their initial campaign targets in the first month, due to its successful reception at the online teaching conference. Their final download numbers were 140% above target.
This was achieved due to the success of the video ads as well as the high impact drone footage that really engaged the attention of the audience. Their meta-ads yielded a click-through rate above the average and made more impressions than had been expected.
All delivered at a lower cost than their previous campaign!
During pre-production, they really do listen, and their creativity has helped shape our ideas and objectives into fully-formed storyboards.
They recently displayed impressive organisation and adaptability while shooting two films for us in time-limited, chaotic conditions.
We also appreciate how they allow us to be hands-on, working closely together during post-production to address the comments and concerns of internal stakeholders.
Steph Silva, Assistant Marketing Manager
Oxford University Press
Creative Listening were great with the initial storyboarding, filming and editing allowing us to end up with some fantastic videos for our campaign.
Jo Mackie, Senior Marketing Manager
Oxford University Press